Really enjoying this being my reputation. I think the best pillows are down alternatives and I like mine fairly squishy, but that’s because I like a lot of pillows. Buy whatever firmness you like though! It’s super preferential.
I have four standard pillows (two for each side) and a body pillow that I got from target. The standards I’ve picked up here and there from marshalls/tj maxx/homegoods which I think is the best and most cost-friendly option. There’s usually a good range and almost always some are on clearance. I think I probably spent ~$10/pillow when all was said and done.
wait, if I can add to this: there’s a lot of talk (actually I have zero idea. I mean, I talk about it a lot, so if you want that to qualify as “a lot of talk,” then feel free) about pillow firmness and your sleeping position. I sleep on my side so I absolutely use firm pillows (much to literally anyone’s chagrin but, like, get your own bed???) and it helps keep my head aligned with my spine, which really just helps me not wake up with a broke-ass neck. And so, if you sleep on your back, softer pillows are better for the same reason. Just a small thing to consider, imho.